Beyond Soccer of Lawrence, Mass. Wins U.S. Soccer Foundation Field of Dreams Award

Nonprofit Seeks to Engage and Inspire Youth in Underserved Communities Using Soccer as a Vehicle for Social Change

August 22, 2012

Media Contact: Krista Washington, kwashington@ussoccerfoundation.org, 202-872-6662

Washington, D.C. – The U.S. Soccer Foundation today announced that Beyond Soccer of Lawrence, Mass., has been named the winner of the Field of Dreams campaign. The campaign, which ran for 30 days during July, focused on social media as a means to identify soccer fields and green spaces across the U.S. that could benefit from a Foundation Planning Grant. Lawrence, along with 54 other cities, competed for the chance to win $8,000 in credit towards planning services provided by CHA Sports, which could be used to develop a full-scale concept plan for executing a field-building project.  CHA Sports is the official supplier for soccer facility design services nationwide and a partner of the U.S. Soccer Foundation.

Beyond Soccer reaches hundreds of school children in up to 20 schools across the Lawrence Public and Charter School system. As the winner of the Field of Dreams campaign, Beyond Soccer will be able to put in place a plan for a field that will potentially expand participation in Lawrence Youth Soccer, introduce elementary school children to soccer and strengthen Beyond Soccer’s partnership with Lawrence Public Schools.  

“We are excited and honored to be the recipients of this year’s Field of Dreams campaign,” said Stephanie McArdle, executive director of Beyond Soccer. “The planning grant provides a launch point for expanding our programs to meet the growing demand for quality youth sports experiences. The City of Lawrence needs and deserves a safe and accessible field where we can come together, be active and strengthen our sense of community.”

“The mission of Beyond Soccer and the needs of the community fit our mission perfectly,” said Ed Foster-Simeon, president and CEO of the U.S. Soccer Foundation. “Lawrence, along with many other cities, is in need of a safe place for children to play, receive mentoring and improve their overall health through participation in soccer-related programming.”

“CHA is excited to work with the Foundation and help provide youth with a safe place to play soccer,” says Ray Rudolph, CEO of CHA. “The opportunity to help create a “Field of Dreams” is one that we couldn’t pass up – we can’t wait to get started.”

About the U.S. Soccer Foundation
The U.S. Soccer Foundation is the Major Charitable Arm of Soccer in the United States. Established in 1994, the U.S. Soccer Foundation has invested more than $57 million in all 50 states and the District of Columbia. The U.S. Soccer Foundation supports soccer programs and field building projects that provide underserved youth in urban communities with opportunities that promote education, healthy lifestyles, leadership and positive alternatives to drugs, crime and other at-risk behaviors.

Editor Note: When referring to the U.S. Soccer Foundation, the Major Charitable Arm of Soccer in the United States, please refer to the organization only as the U.S. Soccer Foundation or the Foundation. We are a separate entity from USSF/US/U.S. Soccer. Furthermore, please format “U.S.” with periods and never without. We appreciate your cooperation.

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